FAQs
Q. Who is eligible for the Global Marketing Index panel?
A. If you currently work for a brand owner, media owner, creative or media agency or an organisation serving the marketing industry then we want you to join our panel. Unfortunately academics and students are not eligible to take part.
Q. Will I be asked to disclose sensitive information?
A. You will never be asked to disclose actual numbers, only your general views on the trends in business conditions. We want only your intuitive feelings about the state of the markets you are involved with. We will only publish aggregated data from our panel and no individual responses will ever be disclosed.
Q. How do you define 'digital' for the purpose of the questionnaire?
A. By digital we mean all forms of internet-protocol based media including internet display, internet search, internet classified, internet video, microsites and widgets, social media, mobile and apps. It excludes digital versions of television, radio and out of home.
Q. I work for an international company. When I complete the questionnaire should I answer from a global perspective or from a local office perspective?
A. Please answer from a local office perspective. This will enable us to analyse results according to country and region.
Q. Do you share personal data for marketing purposes?
A. No. We take the privacy of our panellists very seriously. Your details will not be used for marketing purposes and will not be shared with third parties.
Q. Who should I contact if I want further information about the Global Marketing Index?
A. Please send an email to enquiries@worldeconomics.com and we will get back to you as quickly as we can.
Q. How many panellists’ views are used in compiling the GMI figures for report?
A. We aim to survey at least 1000+ business professions each month to ensure that our results are robust and reliable.
Q. What will be the end result when the survey’s responses are processed?
A. The aim is to put together a report of the general findings, as well as a headline figure that encapsulates market sentiment for each month.
|
|
|